Communication, Marketing, Public Relations and Advertising Technician

This professional is qualified and able to participate in the planning and development of the organization's marketing and communication strategies, both internally and externally, through public relations and advertising.


WHAT IT DOES?
- To keep up with national and international market trends;
- To participate in the conception and development of the organization's marketing strategies and plans;
- To assist in the planning, organization, and definition of communication objectives in accordance with pre-established/defined marketing objectives;
- To operationalize the lines of action in all relevant areas that arise from the organization's strategy and respective communication plan;
- Actively participate in the execution of communication actions/tactics directed at different audiences, taking into account their attitudes, behaviors, and needs;
- To cooperate in the management of communication and promotional processes with the organization's various audiences;
- To participate in the organization and operation of contexts/events aimed at commercial or institutional promotion, using public relations techniques geared towards the organization's (internal and external) audiences;
- To collaborate and participate in the conception and completion of advertising campaigns, especially through active integration into creative and production teams;
- To develop a media plan and cultivate positive cooperative relationships with various media outlets.
- To participate in the conception, production and selection, according to the determined model, of the graphic, written, visual or multimedia communication elements necessary for the relationship with the public and that support relational operations.